About Freeheart

Founded in 2011, Freeheart is based in Sarasota-Bradenton, Florida. Freeheart is committed to delivering the absolute best quality and innovation on the market. Freeheart thermal insulated drinkware is Made in the USA and keeps drinks cold & hot, has reduced sweating, and is dishwasher safe.

At its core, Freeheart stands for products, designs, licenses, retail partners and consumers that are Bold…Passionate….Adventurous…Edgy…and Wonderous. These are more than just words on paper for us. They embody everything we do and how we do it. Look to us to bring breakthrough designs that have a point of view and create an emotive connection. 

To that end, we are pleased to introduce our 2018 line of FreeHeart drinkware to our valued customers. With our 2018 line you will find over 300 exciting new designs; our brand new “Master Artist” series featuring the breakthrough Moojoi™ and JQ Collections; the gripping new Kryptek™ camo portfolio for guys and gals; the vivid and exciting Loudmouth Golf brand; plus the complete team roster from North America’s fastest growing pro sports enterprise the National Lacrosse League.

For retail partners, we not only provide these exciting collections, but also name drop products and full custom products designed exclusively for you. What’s more, our low minimum order requirements and flexible business terms provide the best quality-price relationship in the market.

We hope that these insights into the Freeheart organization help you connect more closely with our brand.  Please come back frequently to see all of the new and exciting things that we’re up to. We promise to keep you engaged!

Jack Walters III

Covo was founded in 2011 by Jack Walters III, a serial entrepreneur since 1980. Walters currently serves as Chairman of the Board and he is also currently the Chief Executive Officer at American Torch Tip Corporation. Jack has a reputation of not resting on his laurels and is always looking for his next adventure.

John Walters IV

John Walters has been with Freeheart/Covo Drinkware since its inception and is Chief Executive Officer. He is responsible for day-to-day operations of the firm and he was an executive at American Torch Tip Corp as well. When John is not hard at work at Freeheart or with his recently betrothed wife, he can be seen helping the family businesses anyway he can. John is a graduate of the Florida Gulf Coast University (FGCU).

Rainer Kuhn

Rainer joined the team at Freeheart in the Summer of 2017. He has more than 30 years of experience in consumer product sales with companies like Tervis Tumbler, Solio, Olevia-Vivitar, Lexmark, and Siemens. He is a graduate of the University of South Florida and originally settled in Sarasota as part of a circus family. 

Contact Us

At Freeheart Drinkware we pride ourselves on building relationships that last. That’s why we try harder every day to exceed customer expectations. No excuses, just great Customer Service.

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Consumers can reach us at support@gofreeheart.com.

Retailer support is provided through sales@covodrinkware.com.

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